PPC | Paid media | Customer journeys - how ever you want to call it, it's all about hitting KPIs
PPC
managing paid advertising is an up beat & fascinating process, but it is also thoroughly demanding. For each arena - there's a unique language for each platform there's a unique audience and the medium is the message.
Harvesting Demand -
fundamental goods or products that surpassed the demand creation phase must take advantage of search engines and remarketing abilities to promote leads & sales.
Creating Demand -
content arenas allow to surgically convey discovery information to selected audiences & explain over a multi touch funnel why to take action.
Arsenal:
Search Engine Marketing:
Made for performance, this unique ads arbitrage allows the advertiser to surround the user in critical touch points:
Search - providing an answer after an intent segmented search
Display - using repetitions in retargeting different
maturity levels
video - helping users discover what interests them .
Leveraging the full eco-system can help create a whole that is greater than the sum of its parts.
Leveraging the full eco-system can help create a whole that is greater than the sum of its parts.
Search network
Amongst the first platforms to be activated - the search network is all about performance and picking money off the floor.
Display network
Built mostly for remarketing, this unique platform allows the advertiser to come back to user in different consumer life cycle stages and help maintain top of mind positioning.
Video Advertising
Rather it's used for discovery and positioning purposes or to help promote loyalty among existing consumers - video is the medium to convey complicated messages.
Social Media marketing
Facebook, Instagram , Messenger - paid advertising is the real reason these platforms exist. business pages will not receive enough reach without some PPC spicining. but if we do choose to pay, we'll enjoy great functionalities in the audience segmentation based on users self testimony of interest or our own data that we can target.
linkedin focuses mostly on B2B marketing and HR recruitments, in both cases LinkedIn's highly segmented arbitrage comes in handy. this highly engaged business oriented environment is perfect for both Recruiters and B2B companies trying to scale up.
linkedin focuses mostly on B2B marketing and HR recruitments, in both cases LinkedIn's highly segmented arbitrage comes in handy. this highly engaged business oriented environment is perfect for both Recruiters and B2B companies trying to scale up.
Facebook Advertising
With over 1.4 billion self segmented users this powerful platform is made for scalable performance in the push marketing front.
by being able to track the users efficiently and with multiple advertising mediums this platform becomes a demand generation machine.
LinkedIn Advertising
a must for B2B advertisers but as a part of a bigger plan, this platform serves well over 320M career segmented users who can be targeted easily and frequently with evolving messages.
Inbound marketing
made for discovery, Outbrain & Taboola are content recommendation platforms that provide real value.
The sale cycle in these platforms comes from a deep & real connection to your product & with an eloquent value proposition & benefits count.
content advertising
with countless publishers & even more topic segmented articles. this method of advertising is build for effective scaling,
a must for push products with an informative orientation.
