for more info,
contact me at
0547835860
or email me at
[email protected]
for more info,
contact me at
0547835860
or email me at
[email protected]
Background - A large tourism company, recently purchased it's third cruise franchise (now holding a very large market share), is in need of market education to promote cruises(generate demand).
Goal - Covering a new critical mass, segmenting different audiences and meeting them with personalized messages to increase brand awareness and sales.
Market - Tourism, cruises (local market)
User Concerns - the audience is unaware of how great and accessible cruise vacations are.