- it's all about hitting KPIs

Fashion industry case study flowchart
The challenge

The challenge

Background - A new fashion accessories company, wants to launch a “never seen before” fashion accessory that has a very specific design topic orientation.

Goal - Covering a new critical mass, segmenting different audiences and meeting them with personalized messages to increase brand awareness and sales.

Market - niche oriented topics(niche enthusiasts), US market

User Concerns - Dealing with the three most common objections in a user's customer journey of buying a new fashion accessory that affiliated me with a nice topic”

  • Trust - “even if I find myself affiliated with the niche design, I am not sure about the brand’s values – it Is not authentic you just want to sell"
  • cost- “I’m not sure if it is worth the price, I can also buy a T shirt or something else"
  • Design bias- “I don’t like the designs, it looks: cheap, silly and unattractive"
Solution

Solution

  • First interaction - 
    targeting interest based user profiles to leverage their natural affiliation with the topic with a respected design
  • Second interaction -
    Segmenting & targeting engaged users(interacted with the ad) with highly engaging concerns solving mediums(authority articles & social proof videos) in social platforms and digital PR
  • Third interaction -
    showcasing a variety of designs with highly engaging mediums(carousel & instant experiences ads )
  • Forth interaction -
    converting users by providing an appealing personalized ads with the users preferred design to reduce friction
  • Fifth interaction -
    assisting the trend by encouraging brand loyalty & ambassadors

The end result:

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