Google Analytics & Tag Manager: Advanced Services

Tools in use

Google Tag Manager

Tag (Pixels and Code) Management Tool

This tool acts like an iframe allowing the admin to inject client side code to the website.
Also, this tool has 3 main benefits:
• Low developers support when implementing tags & triggers.
• Real time centralized management of all “pixel” changes & versions.
• Managed permission levels.

Google Data Studio

Data Visualization Tool

This tool allows to connect to multiple data sources on every refresh and present a comfortable to comprehend reporting. Also, this tool provides a very easy to configure reports with vast options for visualizing the data collected.

Gogole Analytics

Website Tracking & Usage BI Tool

This tool records and segments the audience, acquisition, behavior and conversions in a website. Also, this tool provides an accurate and agreed “truth” for the organization to lean on when making data driven decisions.

Gogole Optimize

A/B Testing Tool

This tool uses Bayesian statistics to recognize the sample data and adjusts the analysis to the correct statistical test(increases the prediction accuracy dramatically).

Also, this tool allows the “tester” to create versions with no assistance from developers and designers as the variant creation interface has a simple drag, drop and adjust functionality.

The Measurement Process

providing a universal truth for an organization is a challenge, that is why it's so important to manage expectations & methodically break down the process.