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The challenge

The challenge

Background - web based product companies in need of measurement solutions for usage and health.

Goal - track every possible user interaction while attaching the data to unique user ID.

concerns - 

  • Need to be future minded(web based products are being updated frequently)
  • Take every measurement need into consideration (remarketing, visualization, BI Etc.)
    •  
Solution

Solution

track every user interaction by dynamically and automatically tagging them.

by using macro functions like click events which include dimensions(attributes) such as:

  • button text
  • element ID
  • page

we can  gain access to information that updates along with the content progression and user selections

ofcourse, each app naeed's it's own customization, but this solution can serve as an easy, methodical infrastructure

The end result:

img