for more info,
contact me at
0547835860
or email me at
[email protected]
for more info,
contact me at
0547835860
or email me at
[email protected]
A large credit card company, in need of aggressive market education in regards to taking loans online.
Covering a new critical mass, segmenting different audiences and meeting them with personalized messages to increase brand awareness and sales.
Online loans (local market)
Dealing with the three most common objections in a user’s customer journey of taking a loan from a credit card company:
“only banks are trustworthy when it comes to taking a loan”
“how easy/ fast is the process of taking a loan from a credit card company? what are the steps?”
“Credit card companies charge higher interest fees than banks”
Segmenting audiences based on the most common reasons for taking a loan – allows us to serve personalized media for each segment.
showing testimonials from happy customers talking about the same reason they took a loan (continuity from the first interaction)
how well established is the company, loan calculator widget
converting the users by providing a clear explanation about the loan process
